Inside the Buyer’s Journey: Phil Hammar (Jeanneau Owner)

Business Yacht Ownership®Client ExperienceTop Cruising Destinations

Every buyer’s journey to yacht ownership is unique. Phil Hammar and his family’s journey began in 2007. At the time, they were not quite sure what type, brand, or features to explore. Their son was 18-months-old at the time, so the safety of a vessel was of the utmost importance. After looking into various brands, such as Beneteau and Catalina, they selected to purchase a Jeanneau Sun Odyssey 36i for its highly secure deck and its unquestionable craftsmanship. They christened their vessel Blue Cloud and enjoyed many day sailing trips throughout the Chesapeake Bay.

As their family grew to include a second son, the Hammar’s knew they needed more space for their family of four. They worked with Chris Bent during the advent of what is now Atlantic Cruising Yachts when it came time to buy their second yacht. Chris helped the Hammars sell Blue Cloud to a family in New Jersey who had lost their yacht during Hurricane Sandy in 2012. Taking into consideration the need for a larger yacht with easy handling, the Hammars selected to stay with Jeanneau, specifically a Sun Odyssey 409. Their new yacht was the third hull of the 2014 model year to come off the line and was christened Wing Gull. Their ‘legacy’ status with Atlantic Cruising Yachts and Jeanneau allowed Chris to offer them a deal in which he waived the brokerage commission fee to reduce the cost. In addition to said discount, the Hammars knew they would be able to offset the cost of Wing Gull through Atlantic Cruising Yachts’ unique Business Yacht Ownership® program.

The Business Yacht Ownership® program is structured to help clients offset the costs of yacht ownership by as much as 80-100% by placing their yacht into charter. Atlantic Cruising Yachts formed its subsidiary Cruise Annapolis in order to allow clients the convenience of placing their brand new yacht into charter, right in Annapolis. Cruise Annapolis allows owners to take full advantage of the Business Yacht Ownership® program and have the ability to enjoy their vessels whenever they’d like.

Beyond the tax advantages, the Hammars were thrilled to learn of the great lengths that Cruise Annapolis takes to communicate with its fleet’s yacht owners regarding maintenance and scheduling time onboard. Phil expressed his happiness in how well Wing Gull has been maintained by Cruise Annapolis’s dock hands on a daily basis as he simply does not have the time to do so himself. Another important factor that helped the Hammars choose to put Wing Gull into charter with Cruise Annapolis is how flexible scheduling owner time is. Charter Manager Susan Restauri goes to great lengths to make owners a priority when it comes spending time on their yachts. Additionally, if owners are tentatively scheduled to use their yachts on a given day and someone expresses interest in chartering it, Susan contacts the owners to let them decide whether to keep their plans or to let it be chartered.

The Hammars enjoy spending time on Wing Gull with family and friends and they get out on the water one to two times per month. The Cruise Annapolis docks are a quick drive from their home outside of Washington D.C., which makes it convenient for day sailing. They regularly attend Jeanneau Owners Rendezvous, including last month’s in St. Michaels. Anchoring for the afternoon in areas such as Whitehall Bay, Thallman Island, and the West or South River are some of the family’s favorite spots to soak in the sun and go for a swim. Phil fondly recounted a trip in which his sons, now teenagers, were excited to catch Pokémon as they sailed under the Bay Bridge using the Pokémon Go app!

Our Atlantic Cruising Yachts teams in Maryland and Florida love hearing our clients’ stories and experiences once they are out on the water. Our relationship with clients does not end once they leave our docks. We are regularly sent photos and notes from clients sharing their sailing and cruising experiences. If you are a client and would like to share your memories with us, please tag us on Facebook or Instagram! For individuals who are considering yacht ownership, please feel free to reach out to one of our experienced consultants to get your buyer’s journey started!